NEIMAN MARCUS: 888 ENGAGEMENT CAMPAIGN

Challenge Increase awareness and engagement for an underutilized concierge-style program serving Neiman Marcus’ highest-value clients. Creative Direction Concepted a photography-driven luxury experience that elevated the visibility of the 888 concierge offering, partnering with renowned photographer Geof Kern to create a premium editorial experience woven throughout the catalog. Outcome Program awareness increased nearly 200%, engagement rose from 2% to 80%, and conversion increased among top-tier luxury customers.