MedCouture Fall 2023: STANDING OUT IN THE CROWD

Problem: In a saturated scrubs market, MedCouture needed a distinctive brand presence—one that honored the aspirational mindset of our customer, who wants to feel confident and stylish, even in uniform. Action: Rebranded MedCouture with a fashion-forward lens—playing off the irony of "couture" in scrubs—while staying true to our customers’ desire to stand out. Led the creative execution across product detail pages, social media, and print. Collaborated closely with sales and marketing to deliver high-engagement, UX-optimized content tailored to the modern healthcare professional. Results: Achieved a 225% increase in Amazon and Pinterest sales by optimizing lifestyle photography and refining PDP content. Contributed to consistent double-digit sales growth across seasons through cohesive, customer-centric creative.