TCS Shelving Sale

Problem: In a saturated scrubs market, MedCouture needed a distinctive brand presence—one that honored the aspirational mindset of our customer, who wants to feel confident and stylish, even in uniform. Action: Rebranded MedCouture with a fashion-forward lens—playing off the irony of "couture" in scrubs—while staying true to our customers’ desire to stand out. Led the creative execution across product detail pages, social media, and print. Collaborated closely with sales and marketing to deliver high-engagement, UX-optimized content tailored to the modern healthcare professional. Results: Achieved a 225% increase in Amazon and Pinterest sales by optimizing lifestyle photography and refining PDP content. Contributed to consistent double-digit sales growth across seasons through cohesive, customer-centric creative.

Problem: In a saturated scrubs market, MedCouture needed a distinctive brand presence—one that honored the aspirational mindset of our customer, who wants to feel confident and stylish, even in uniform. Action: Rebranded MedCouture with a fashion-forward lens—playing off the irony of "couture" in scrubs—while staying true to our customers’ desire to stand out. Led the creative execution across product detail pages, social media, and print. Collaborated closely with sales and marketing to deliver high-engagement, UX-optimized content tailored to the modern healthcare professional. Results: Achieved a 225% increase in Amazon and Pinterest sales by optimizing lifestyle photography and refining PDP content. Contributed to consistent double-digit sales growth across seasons through cohesive, customer-centric creative.

Problem: The catalog needed to be reimagined and given a new look to boost sales. Action: Began the process of creating mood boards to generate ideas. I then worked on multiple design styles to review with a leadership team that employed family members. Features were created to tell a story and described to the customer how the product was made, about the artisans who handmade certain pieces, and highlighted a customer and told her story. Required to show a vast number of SKU's in each book without it looking crowded. A product tracker was developed, and each SKU was accounted for in all catalogs going forward. Results: The sales were 120% over projection. So much so, there were not enough products ordered to fulfill the customers desires. Magazine ads, website revamp, email campaigns, and social media were all growing because of the new look and life breathed into the campaign.