WISTERIA: BRAND RELAUNCH

Challenge Reinvigorate an aging catalog experience and reposition the brand through more emotionally resonant storytelling. Creative Direction Led concept development, photography direction, and editorial storytelling that highlighted craftsmanship, atmosphere, and artisan narratives while modernizing visual identity across catalog and digital touchpoints. Outcome Sales exceeded projections by 120%, strengthening engagement across catalog, email, digital, and social channels.