WISTERIA: REJUVINATING AN OLD WAY OF THINKING

Problem: The catalog needed to be reimagined and given a new look to boost sales. Action: Began the process of creating mood boards to generate ideas. I then worked on multiple design styles to review with a leadership team that employed family members. Features were created to tell a story and described to the customer how the product was made, about the artisans who handmade certain pieces, and highlighted a customer and told her story. Required to show a vast number of SKU's in each book without it looking crowded. A product tracker was developed, and each SKU was accounted for in all catalogs going forward. Results: The sales were 120% over projection. So much so, there were not enough products ordered to fulfill the customers desires. Magazine ads, website revamp, email campaigns, and social media were all growing because of the new look and life breathed into the campaign.