CHEROKEE ACHIEVE CAMPAIGN: LAUNCHING LOUNGEWEAR

Challenge: The new line aimed to break into the loungewear market while targeting the medical industry. Action: Focused on comfort and versatility, through photography and copy around a movable, relaxed, loungewear-driven story. Result: The line sold out its first run, becoming Cherokee’s most successful collection launch.

ACHIEVE IN-STORE GRAPHICS

ACHIEVE SOCIAL MEDIA

LARGE-SCALE GRAPHICS

DIGITAL SUPPORT

EMAIL LAUNCH

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